Source standards
No claim without a source
Every operational fact — how a company structures meetings, makes decisions, or handles conflict — must link to a primary source (official documentation, founder writing, verified employee accounts) or a strong secondary source (credible journalism, conference talks, books with named attribution).
Statements that can't be directly sourced are labeled as inferences and placed in a clearly marked section at the end of each profile.
Source quality scale
Four tiers of evidence
Primary
Official company documentation, employee handbooks, founder-written content, public roadmaps, internal documents shared publicly.
Strong secondary
Credible journalism with named sources, conference talks by company leaders, books with direct attribution, verified podcasts.
Weak secondary
Aggregated reviews, indirect reporting, industry analysis without primary access.
Tertiary
Opinion pieces, anecdote-only accounts, unnamed sources — used for context only, never as evidence for operational claims.
Research workflow
How a profile gets built
Source collection
Gather 8-15 primary and strong secondary sources per company. Build a source pack before any writing begins.
Evidence extraction
Pull direct quotes, operational facts, and examples from each source into a structured evidence table.
Profile structuring
Organize evidence into the 14-section company profile schema — snapshot, philosophy, communication model, planning cadence, and more.
Writing
Draft the profile from the evidence table. No invention, no generic advice, no filler.
QA review
Every claim is cross-checked against its source. Inference labels are applied. The profile is either approved, revised, or rejected.
Errata
When we get something wrong
Despite the standards above, we get things wrong. Numbers go stale. URLs move. Sometimes a claim turns out to be paraphrased rather than direct, or attributed to the wrong source. When that happens we don't silently rewrite the page.
Every factual correction is recorded in the public changelog. Each entry names the page affected, what the previous claim said, what it says now, and the source for the correction. If you've cited a previous version of one of our pages and the value has since changed, the changelog tells you why.
View changelog